For small businesses, blogging makes all round sense. Requiring minimal effort and expense, you can establish credibility, improve search engine rankings, increase website traffic, and build relationships with potential and current customers. It is an excellent opportunity not to be missed.

What are the benefits of doing a blog?:

  1. Develop Relationships with Potential and Existing Customers:
    Blogging allows you to connect with your site visitors. This can be accomplished by asking your readers questions at the end of your posts to get the conversation going or by simply allowing comments and feedback. By reviewing and responding to readers’ comments, you can create a rapport with your audience, build trust, and gain valuable insight into what your customers are looking for.
  2. Boost Search Engine Optimization:
    One of the best ways to gain favour with search engines, is by providing fresh content. What better way to provide frequent content than with blog posts. By blogging regularly, you give Google and other search engines new content to index and you create opportunities to incorporate those all-important keywords to increase your visibility on search engine results pages (SERPS).
  3. Establish Your Business as an Authority in your Industry:
    No matter how small your business is, you can build trust and clout within your industry by providing valuable, expert information in your blog posts. Over time, you become a resource for helpful, informative content, which can ultimately lead to higher customer conversion rates. This is especially important for small businesses looking to gain credibility to compete with larger companies.
  4. Connect People to Your Brand:
    Blogging allows you the opportunity to show the personal side of your business that perspective and current customers won’t see through traditional marketing techniques. Blogging gives others a sense of the corporate standards, vision, and personality of your company.
  5. Create Opportunities for Sharing:
    Every time you blog, you create an opportunity for your audience to share your blog with others. Whether they link to your blog post, tweet it, or email it to others, it’s free marketing and it further validates you as a credible business.

A blog can be developed either as a free-standing website, or it can be incorporated in your company website.